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Paid virtual theatres

FEW days ago, my husband suggested that we go and watch Love Wrinkle Free. I wasn’t too taken in by the idea of watching a non-starrer movie in big screen. So, I suggested we download it or watch it on TV. To which, he said that how were these kind of movies supposed to make money we didn’t shell out money to watch them!

I must admit that the trailers of the film seemed interesting but the thought of spending Rs 400-600 for two tickets in a multiplex was a dampener. However, the conversation leads me to remember something filmmaker cum producer Anuraag Kashyap said in a recent interview:

Tomorrow, with broadband, the guy who’ll create content will be king. Abhi unhone piracy band karva diya, now they will slowly start making revenue out of it. Because of piracy they could not add revenue to it. People will start paying, and they are minuscule amounts. For small amounts, 30 bucks, short films you can watch for 10 rupees, so with that, in volume, there’ll be more people downloading it and keeping it in their digital libraries. It’s affordable prices. There’s a new audience being formed, which will not want to go to a theatre, and (will) watch the film on their laptop. And world over they have already started catering to that audience. 

I agree with Kashyap’s point regarding a token payment to watch a film online. It definitely holds water and is so much more attractive than standing in the queue and shelling out 150-300 bucks for tickets. It is a viable scheme, especially for small budget movie, who can attract more eyeballs by releasing the movies online. I believe, non-starrer, story strong movies, should be released/premiered online. For, certainly, there is an audience, albeit virtual, who are open to watching movies that story-driven than start-driven.


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