Rashmi Menon

Tour de India pedals on eco-friendly note

In a matter of a few years, Tour de India has managed to become a multi-crore cycling event spread over three cities. afaqs! takes a peek into the cycling event. Can cycling in India ever become a serious sport? ID Sports, a Mumbai-based sports management company, certainly thinks so. Within a couple of years of […]

Ogilvy competes with itself

Having stopped participating in Indian creative award shows, Ogilvy India launched its first internal awards, The Envies. An external jury shortlisted 35 out of 350 entries. To motivate its creative teams to do good work, Ogilvy India started The Envies, the agency’s own internal awards show, at Mumbai on Monday. While announcing the first edition […]

A Gift in the Future

In the first mass campaign ever in its category, LifeCell International has launched a major TV offensive to concept-sell umbilical cord stem cell preservation. To persuade would-be mothers to use its stem cell bank, its next TVC will feature Aishwarya Rai Bachchan. Awareness about umbilical stem cell banking has been growing slowly in recent years. […]

Jos Alukkas: Three in One

The jewellery brand’s latest campaign features Tamil superstar Vijay along with Malayalee actor Fahad Fazil and Kannada actor Diganth Manchale. It will be dubbed and aired in all three states. Gold jewellery is much sought after in southern India and jewellery brands, one of the highest advertisers in this region. Since everyone talks about purity, […]

Old Spice: Manly act goes local

The men’s grooming brand has infused a local flavour by adapting its international ad to an Indian setting. The video has already gone viral like its international counterpart. After years of the metrosexual man dominating the communication strategy of men’s brands, the overtly masculine image appears set for a comeback. Old Spice’s latest campaign certainly […]

Looking beyond India

Unnoticed by most, Indian agencies are increasingly handling overseas advertising. It is early days yet, but the trend could lead to something much bigger. International ad agencies have been around in India for a very long time, contributing immensely to the global outlook of the industry. Given the background, it is not surprising that Indian […]

Mahindra’s SUV line looks at film competitions

M&M has associated with The 48 Hour Film Project to hold the XUV500 Memorable Short Film Festival. Winners get free SUVs. At a time when companies are increasingly focusing on creating original, engaging content around their brands, Mahindra & Mahindra (M&M) took an innovative approach and toyed with the idea of acquiring content that didn’t […]

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This blog features a mix of posts about the arts, cultural management, digital communications for non-profits, art galleries, think-tanks, and cultural institutions. Follow me on Twitter @culture_curate

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