Tag Archive | advertising

Ogilvy competes with itself

Having stopped participating in Indian creative award shows, Ogilvy India launched its first internal awards, The Envies. An external jury shortlisted 35 out of 350 entries. To motivate its creative teams to do good work, Ogilvy India started The Envies, the agency’s own internal awards show, at Mumbai on Monday. While announcing the first edition […]

Jos Alukkas: Three in One

The jewellery brand’s latest campaign features Tamil superstar Vijay along with Malayalee actor Fahad Fazil and Kannada actor Diganth Manchale. It will be dubbed and aired in all three states. Gold jewellery is much sought after in southern India and jewellery brands, one of the highest advertisers in this region. Since everyone talks about purity, […]

Looking beyond India

Unnoticed by most, Indian agencies are increasingly handling overseas advertising. It is early days yet, but the trend could lead to something much bigger. International ad agencies have been around in India for a very long time, contributing immensely to the global outlook of the industry. Given the background, it is not surprising that Indian […]

“If I could go back in life, I would have left Mudra in 1993” – AG Krishnamurthy, founder of Mudra

AGK talks about his autobiography, advertising and taking calculated risks. Advertising veteran and architect of Mudra, A G Krishnamurthy aka AGK, is no stranger when it comes to penning his thoughts. With six English books to his credit (he has 12 publications in Telugu), AGK’s autobiography ‘If you can dream…’ was recently released. Published originally […]

Brand Endorsers, Part III: So many brands, only one Ranbir

By Rashmi Menon This is the third and last piece in a series on celebrity endorsers who have been in the news recently. First we looked at Sachin Tendulkar who quit one-day cricket and then Salman Khan who featured in Dabangg2. Today, we focus on actor Ranbir Kapoor who has just become the public face […]

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