Tag Archive | BMW

Mahindra’s SUV line looks at film competitions

M&M has associated with The 48 Hour Film Project to hold the XUV500 Memorable Short Film Festival. Winners get free SUVs. At a time when companies are increasingly focusing on creating original, engaging content around their brands, Mahindra & Mahindra (M&M) took an innovative approach and toyed with the idea of acquiring content that didn’t […]

Mumbai Marathon: Ten years on the run

By Rashmi Menon The Standard Chartered Mumbai Marathon has become an integral part of the city’s life. Understanding why it is the darling of many brands. Newton was right: Each action has an equal and opposite reaction – and this is true not just as a law of physics but as a rule for society […]

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