Tag Archive | marketing

Tour de India pedals on eco-friendly note

In a matter of a few years, Tour de India has managed to become a multi-crore cycling event spread over three cities. afaqs! takes a peek into the cycling event. Can cycling in India ever become a serious sport? ID Sports, a Mumbai-based sports management company, certainly thinks so. Within a couple of years of […]

redBus to drive offline with TV campaign

After clocking Rs 600 crore in online bus ticket sales last year, it’s targeting the Rs 1,000 crore mark this year. To get there, it’s advertising offline in a big way starting with a TV campaign. After six years of rapidly growing the business of selling luxury bus seats, redBus.in is about to launch its […]

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This blog features a mix of posts about the arts, cultural management, digital communications for non-profits, art galleries, think-tanks, and cultural institutions. Follow me on Twitter @culture_curate

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