Tag Archive | television commercial

A Gift in the Future

In the first mass campaign ever in its category, LifeCell International has launched a major TV offensive to concept-sell umbilical cord stem cell preservation. To persuade would-be mothers to use its stem cell bank, its next TVC will feature Aishwarya Rai Bachchan. Awareness about umbilical stem cell banking has been growing slowly in recent years. […]

IndusInd: Banking on numbers

The bank has launched a full-fledged campaign around its new service, ‘My account, my number’, which enables customers to choose their account numbers. While a large majority of people are intimidated by maths, most of them love numbers, especially if it happens to be a lucky number – be it the favourite vehicle number plate, […]

Flipkart comes into fashion

The e-commerce portal announces its entry into the realm of fashion and lifestyle with a new TVC campaign. Will it succeed? The child-adults are back. This time they are here to announce Flipkart’s entry into the fashion and lifestyle category. India’s most prominent e-commerce player actually entered this space a few months ago. The formal […]

Round Three in the War of the Germs

The latest in the disinfectant saga is a TV commercial from HUL’s dishwash liquid brand Vim which makes a barely veiled attack on Dettol antiseptic liquid.   The feud between the two multinational brands, which began in the dishwash liquid category, has come full circle. After attacks in print media, Hindustan Unilever Ltd (HUL) has […]

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This blog features a mix of posts about the arts, cultural management, digital communications for non-profits, art galleries, think-tanks, and cultural institutions. Follow me on Twitter @culture_curate

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